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ASSIGNMENT
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ACTION
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RESULT
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| An electricity-intensive semiconductor venture required detailed, time-critical information on power pricing and availability in Henan Province, China, in order to negotiate a sourcing agreement. | Overnight, PRR was able to provide the necessary information, including information on discounted prices available to the semiconductor industry from competing sources. | The client was able to win significant concessions from the Chinese partner in the ensuing negotiations. Joint venture established and in operation. |
| During the final stages of negotiating a building materials venture to be developed on a greenfield site near Shanghai, the client discovered that land use rights had only been "allocated" by the State to the Chinese partner, rather than "granted." The client turned to PRR to assess the implications of this distinction. | PRR analyzed the situation, highlighting the client's exposure to several risks and hidden costs. The analysis included research into similar cases and a proposed negotiating position. | Using PRR's proposed negotiating position, the client was able to resolve the land issue satisfactorily. Joint venture established and in operation. |
| An international coatings manufacturer needed to decide how to approach markets for a wide range of their products in four Asian countries. | PRR analyzed 11 separate coatings markets in 4 countries, developing analyses of market size, structure and growth, customer needs, and competitor strategies. Based on these analyses, PRR provided comparative assessments and entry strategies for each target market. | The client used PRR's assessments to decide which markets to approach first and used the recommendations as key inputs in developing their marketing plan. |
| A U.S. pharmaceuticals manufacturer required key inputs into a 5-year China strategy development program, including the implications of health care reform, market size and structure, and opportunities for key product franchises. The company also required overall analysis of its country plan and recommendations for market entry. | Starting with in-depth, primary research into the Chinese regulatory environment, disease and treatment trends, the competitive environment, and competitor strategies, PRR analyzed the client's options and provided a specific road map for growth in China. | Adopting PRR's recommendations, the company developed a strategic partnership with a local manufacturer and assembled a product portfolio matched to specific opportunities in the Chinese market. Client moving forward with plans for direct investment; potential partner search is underway. |
| A manufacturer of automotive components came to PRR for help in assessing target markets, responding to aggressive competition, and defending and increasing market share for their products in China. | PRR developed detailed segment profiles based on analyses of market conditions, the regulatory environment, sales and distribution channels and the competitive environment. PRR recommended a combination of direct investment in an existing local production facility, direct sales, and new product positioning strategies. | Following PRR's recommendations, the client initiated a plan to acquire existing production capacity. The client is proceeding with a JV partner found and pre-qualified by PRR. |